AR, Snapchat Lenses, Augmented Event, Branding

All U Can Eat


Inspired by the day-to-day food delivery and the diverse food culture of Los Angeles, All U Can Eat is a parade that celebrates the digital-first food culture with the most outlandish visual amalgamations of foods through augmented reality.

⬇️ Watch the 40-second promo! ⬇️

The food floats tethered on cars are visually striking food types created by mixing and matching various food textures and forms. Wave at the camera, you will receive free donuts & cupcake balloons with rice toppings. In addition, the parade finishes off with condiments, curly fries, and utensils falling from the sky. 

This project is featured on PARADE TOWN at ArtCenter DTLA.